Director of e-Commerce Marketing for Health & Wellness

Health Technology | Continuous Glucose MonitoringGrowth Marketing Leadership for Health Tech Startup

→ Generated $8.5M incremental ARR through conversion rate optimization and strategic product launches in subscription health technology

→ Led 70% conversion rate improvement across mobile-first customer acquisition funnels for continuous glucose monitoring platform

→ Launched and scaled nutritionist coaching product to $3.5M ARR within 12 months using customer lifecycle optimization

→ Architected HIPAA-compliant growth infrastructure across marketing automation, data management, and customer acquisition systems

→ Managed cross-functional growth initiatives improving page production speed 200% while reducing technical debt by 90%

• Boosted revenue by $1.4M through comprehensive 1.5-year web growth and conversion optimization strategy
• Delivered complete B2B SaaS website redesign 20% ahead of schedule
• Increased organic impressions 3x and conversion rates 1.4x per quarter via integrated SEO/CRO programs

Full-Service Digital AgencyProduct Management & Growth Strategy for Purpose-Driven Brands

→ Grew website and marketing studio's revenue contribution from $50K to $4M annually(63% CAGR)

→ Designed website architecture and growth automation roadmaps for 50+ custom client websites

→ Launched low-code development practice contributing to agency's largest studio growth

Combined content development, syndication, and automation to increase digital lead acquisition rate by 590% over 6 months.Grew event-based marketing engagement by 140% YOY, resulting in the largest single grossing sales day in company history. Facilitated bi-annual alignment workshops focused on aligning a company-wide campaign calendar to key sales windows.Lead partner marketing and account-based marketing strategies to double ad spend with vendor marketing capital.Launched an owned ambassador network with 40 supported athletes.

• Developed company-wide campaign calendar improving MER by 300%
• Unified marketing teams from 4 retail entities post-acquisition, managing $2.5M annual budget
• Launched Amazon channel for The North Face achieving 80% MoM growth and reducing fake listings by 75%

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